The “wellness industry” barely existed fifteen years ago, yet now we spend seventy billion dollars annually in the vitamin and food supplement sector alone. At the current growth rate, Wellness is on track to become a trillion-dollar industry within the next five years. Since 1980, the percentage of overweight and obese people in North America has doubled, and with the expansion of fast foods internationally, the problem will soon cross the water. 61 percent of the population is overweight and headed towards obesity. But now people are becoming more educated; they understand that sickness relates to poor nutrition, and obesity is simply the body being starved of good nutrition. They have become aware that, for the most part, fitness is a fad. Week after week they attend the gym and listen to their trainers only to see little result in both weight loss and increased energy levels. The latest statistics show that our foods have only an 8 percent nutritional value, so we must spend more time finding the proper foods to regenerate and balance our systems. The market potential is enormous for the next decade. Baby Boomers are looking for ways to extend years and energy while at the same time assisting their children and grandchildren in proper nutrition. The Baby Busters (the generation following the boomers) are obsessed with the performance of their bodies—making the future very bright for the wellness industry. When I speak of the wellness industry, I am not focusing on those who are currently sick and treating symptoms but people who are healthy and wish to remain healthy by being proactive in finding the proper balance of foods.
Interpersonal Marketing is the moving of a product or service through a network of people instead of through mass merchandising and advertising. You, I, and millions of others are becoming aggravated by the lack of personal service we receive from companies. We are tired of going through the maze of questions with a computer as we search for a human voice, only to find the person we finally reach can not assist us. Fortune 100 companies are reengineering their thinking, looking for ways to move their products through person-to-person marketing. In the area of wellness, Interpersonal Marketing makes for a perfect marriage as it takes the confusion away from literally thousands of mystery products in health food stores. People want the personal touch and a testimony of why a product is unique and effective.
During the past five years, corporations have made a huge mistake putting their bottom line profit and shareholders above their employees. They still see their employees as a liability rather than an asset. Because of this lack of focus on their people, they are now seeing a mass exodus of great talent leaving their companies. These are the men and women who want to own their lives, call their own shots, and in many cases they want the opportunity to stay at home while working a business. This pool of talent will be looking for a business opportunity that is proven and turn-key, one which will give them the financial return they desire.
Franchising has set the standard for a consistent manner of doing business. Investors and new business owners want to invest their time and money in business concepts that are structured and have a simple step-by-step system to follow. The downside of franchising for many investors and business owners is the large amount of money required to begin the franchise.
People today are under tremendous time restraints from morning to night, while adding multiple areas of stress each day. We have created the following concept which incorporates all the above mentioned industries and enables those looking for an exit strategy from the corporate environment to embrace our plan. As we understand these industries, their growth rates as projected over the next decade, and as we focus on demographics, it makes common sense to establish a business opportunity that will encompass these four areas.
First, we have a manufacturer that has a product so unique and reliable that once a person begins to utilize the product they soon find they must have it indefinitely. It is a product which is based upon a proven philosophy of regeneration instead of a Madison Avenue advertising campaign. We have a manufacturer with a proven track record that produces all their products while having total control over R&D. It is a privately held company, debt free, with more than twenty-four years of history—SUNRIDER INTERNATIONAL.
Secondly, we have created a method of moving products person-to-person through an In-Home Business, utilizing a marketing plan that is performance-based in a non-aggressive way.
Additionally, we have created a simple system of support that allows the new person to receive as much or as little information as they desire, in a non-threatening environment, so they can advance at their own speed. We have structured the system in such a way that a person can build a profitable business by the simple use of an internet connection and a telephone. We have created a mentorship team that immediately begins to tutor and support the new business associate to ensure the person receives maximum results for their time and money. THE IBS SUPPORT SYSTEM LEADS ALL INDUSTRIES IN CONSISTENT SUPPORT FOR A NEW BUSINESS BUILDER.
If you could put the following industries into a large data base: Wellness, Interpersonal Marketing, Franchising, and In-Home Business and then ask the data base to construct the perfect business model for the next decade, I am confident the computer system would print out SUNRIDER/IBS, A PERFECT MARRIAGE.
Imagine having the best products on the market, the finest support system for your business, and multiple years of proven success. Imagine having the ability to build a new business without having an enormous amount of start-up capital and at the same time eliminating all the stress usually associated with a new business. Imagine being able to follow years of proven leadership in both the areas of product creation and business expertise while you enjoy the benefit of a personal mentorship team that works with you weekly to assist in your progress and success.
In the next five years there will be ten million new millionaires created. Most will come from the Wellness, Interpersonal Marketing, Franchising, In-Home Business type of system.
As we move into the future, the concept of knowledgeable distribution will create the standard for the buying public. We will need people who have product knowledge and who know how those products will be used. We will need those with knowledgeable leadership who will teach millions of “ordinary people” the skills of being successful entrepreneurs.
My friends, today it is all about quality of life. People are demanding better health, focused on prevention, while they search for a proven method to enhance their financial destiny.
Today we are bombarded with business opportunities—hyped-up infomercials, network marketing junkies talking about how you will be rich in just a few years, direct sales companies explaining their party plans, and the multiple franchises explaining why they are the best way for proven success.
Sunrider/IBS is not hype. It is not some sleazy opportunity that creates rejection from friends and family; it is not based on profit but on principles, not on personal greed but looking for others in need. It is an explanation of how you can tap into a trillion dollar industry and become a potential millionaire based on where the market trends are moving.
We have never been positioned as well as we are today. We have it all, and with God's grace and our individual passion, we will move forward adding thousands of new people into our organizations. We hold the key for the immediate future. Our attitude, our professionalism, our passion and work ethic will move this organization to new heights.
